A tradition of transparency

“Armin Strom represents a unique fusion of the Swiss-German horlogical tradition, avant-garde ‘transparent mechanics’ and an unwavering commitment to horlogical innovation.”

Serge Michel, Co-Founder


“We do not compromise in the development, production or decoration of our watches. Our collectors have high expectations and it is our responsibility to exceed them.”

Claude Greisler, Co-Founder and Master Watchmaker

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hand decoration

For Claude Greisler, Co-Founder and Master Watchmaker at the manufacture Armin Strom, hand decoration is the most emotional part of watchmaking.

“A watchmaker can express himself and add his personal signature to the watch movement. The human element elevates watchmaking into mechanical art.”