Finally, a no-compromise haute-horology watch designed for a feminine sensibility. Co-designed with women, for women who share our passion for transparent mechanics, hand-finished movement decoration and engineering excellence.

Haute Horology from
a feminine perspective

The Lady Beat features an off-center dial and slimmer case with a much smaller diameter than other watches in the collection. A highlight of the front of the watch is the visible triplet of bridges echoing the pocket watch inspiration behind Caliber ALA20, just one of many mechanical elements visible on the dial. A crescent-shaped plate that shares the lower part of the watch with the mechanical elements, with a full moon-shaped small second at the top. The 38 mm case diameter of Lady Beat is a first at Armin Strom, conforming to the sizing “sweet spot” that conforms to modern fashion sensibilities.

The Lady Beat is the very first model created specifically for women by the Armin Strom Manufacture.

The automatic winding of the watch offers maximum comfort

The visible balance with its fascinating rotations has a prominent place on the dial

Calibre ALA20

Automatic, 70-hours power reserve, off-centre time indications
Frequency: 25’200 A/h
Jewels: 20
Number of components: 185

To the Calibre

Technical Specifications

Stainless steel
Sapphire crystal and case back with anti-reflective treatment
Diameter: 38.00 mm
Height: 11,65 mm
Water-resistance: 30 m

Offset in black

Stainless steel with hand finishing

Delivered with a bi-material rubber and Alcantara in satin black

Double-fold clasp in stainless steel

Price from
16’900 CHF