Welcome to our manufacture. Where scientific innovation and artisanal excellence fuse.
Welcome to our manufacture at Bözingenstrasse 46, where we transform raw metal into mechanical poetry through a precise sequence of operations: designing, milling, stamping, galvanizing, hand-finishing, and assembling. Did we write “manufacture” in the opening sentence? We actually prefer to think of it as a laboratory where each of our watches components are born, tested, and perfected.
RESEARCH AND DEVELOPMENT
Idea and design
At Armin Strom every movement must have a meaning. It should improve watchmaking, and resolve an horological problem. Once the design is validated and tested with computer models and protypes, the meticulous production process can begin.
COMPONENT PRODUCTION
Transforming raw metal into watches
Armin Strom is a real manufacture: we receive raw bars of steel, copper, brass, beryllium, German silver, and titanium – and we metamorphose those metals into watches. Not only because we can. No, we are always striving to improve and redefine watchmaking, because we love our scientific craft. On that amazing journey we adhere to the very highest haute-horology standards – because we know that passionate Armin Strom collectors have extreme demands. How we know it? As our watches are similar to none, we have created this demand around the world.
DECORATION
Time for art
“Decoration is very emotional, as it adds your signature to every single component,” said Armin Strom’s master watchmaker and co-founder Claude Greisler. And when you realise that it takes up to 10 times longer to decorate a part to Armin Strom standards than to produce it, you easily understand why our company has more watchmakers employed for decoration than for assembly.
ASSEMBLING
A watch comes to life
We want to make sure that every single watch that leaves our manufacture keeps its promise when
it comes to quality and precision. Therefore, every movement is assembled twice.
After the first assembly, the movement is completely disassembled and each individual part is then cleaned, dried, reassembled and oiled in an air-pressurised room, which removes the presence of dust to ensure that each part is completely dust free. Why is this so important? A movement should always be perfectly clean, as a tiny speck of dust could affect time keeping – and it would also be an eyesore when looking at our watches with a loupe. After the second assembly, the movement is meticulously regulated before the watchmaker sets the hands and re-inserts the movement back into the case. The back of the case is then fixed in place. The completed watch is subjected to a multi-day rate test on a watch winder. Water resistance is also tested. Once the watch has passed these quality tests, it is finally certified as complete.
